Cerise, gentrification and OMA book machine

Cerise a deep to vivid pinkish red.The name comes from the French word meaning cherry. The word “cherry” itself comes from the Norman cherise.

gentrification- the restoration and upgrading of deteriorated urban property by middle-class or affluent people, often resulting in displacement of lower-income people. The pattern that was recognised in the 1980s is now a global phenomenon. The low rents in deteroiated areas attract artists and creatives, which increases the areas desirability, small cafes and independant stores spring up to cater for the changing community, the middle classes become attracted to the area pushing up property prices, large chains, coorporations and real estate agents see opportunities and the transformation is complete. At the end of this process the original inhabitants and the creatives priced out and move on to trigger the regeneration of other areas. The original character and energy of the place is often completely eradictated by the end of the process.

OMA Book Machine

A 40,000-page book binding together 35 years of writing by architects OMA shown at Architectural Association in London May-June 2010. Called OMA Book Machine, the exhibition forms a retrospective of the studio’s written output including books and pamphlets from their archives. Placed together like this they create a sculptural installation which dominates the architectural space and empasises the physical nature of books and the weight, quantity and volume of knowledge they can contain.

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